Semiotics fundamentals

• Semiotics for Beginners is a key text. Expect to read all of it over the term. It also has a good glossary.

Linguistics and Structuralism

• A Course in General Linguistics by Ferdinand de Saussure
  Required reading
• Peirce's theory of the sign
  Required reading

• Essay: The New Citroën Required reading
• Essay: The Rhetoric of the Image Required reading

• Multisensory Persuasion and Storytelling through Packaging Design Required reading
• Semiotics in product design.Required reading
• A Semiotic Model of user interface Required reading
  Be prepared to answer questions on the readings, Monday March 29.

General Semiotics

• Semiotics for Beginners by Daniel Chandler:
  A reasonable overview of semiotics
  

Rhetoric

• Aristotle's three modes of persuasion
• Rhetorical handbook

Questionable theories

• Pepsi Brand DNA: Perimeter Oscillations by Arnell Group

Roland Barthes

• Essay: The New Citroën
• Essay: The Rhetoric of the Image

Applied semiotics

• Semiotics in product design.
  
• Computer interface design..
• This is not a place of honor.
• Icons R Icons.

Urban Semiotics

• A Pattern Language
• A Street Café
• A Pattern Language online tool
• http://interactive.usc.edu/wp-content/uploads/2013/10/Image_of_the_City.pdf
• Spatial Semiotics of the Urban Vernacular

Links

Communicating across space and time

• Atomic Priesthood
• Reducing the likelihood of future human activities that could affect geologic high-level waste repositories
• Arecibo message
• Pioneer Plaque
• http://www.gastronomica.org/bourdieus-food-space/

Background and current interest

A list of links, some relevant, some not so much.